Want to Boost Your Brand & Make More Sales? Use Video!
Video marketing has been all the rage for the last couple of years. It’s loved both by your customers and Google (ask me how).
Video has been responsible for small companies such as a liquor shop going from a modest 2 million turnover to 24 Million in a few short years and turning a powerful blender into a household name. Entire businesses have been started with a few amateur videos on YouTube and you can easily use it in your business too.
If you are not a “techy” person, it might even scare you a little bit. The great thing is that it does not have to be overwhelming to create your own videos. But, how do you do it?
- Screencasting: This is where you record what you are doing on your screen. For instance, if you are an accountant, you might prepare a Powerpoint presentation and record it. You can use free screencasting services such as Jing by Techsmith.
- Live action: These are the “talking head” videos you see online where the person gives a presentation by simply looking at the screen. You may also consider doing a video where you interview previous clients, get testimonials or give a tour of your office.
- Animations/Music: These are videos that basically have music and moving word animations to get your point across. While they may be “snazzy”, they convert at a much lower rate because the person does not get engaged in the video.
As you can see, there are several ways to use video in your business marketing efforts. YouTube is the second largest search engine (yes, it IS a search engine) behind Google, so you need to be using it to its fullest potential. It is a social network in its own right, too.
If you are running a small or a large business, using online videos you can drive direct traffic to your website. You know there are billions of videos available on YouTube. It gets approximately two hundred million clicks per day.
If you’d like to learn more about how video marketing can convert watchers into buyers, contact us and we’ll discuss your business needs.