By extending your brand to mobile content marketing you promote brand awareness by making sure you’re always with your potential or current clients via an app that you have created just for your business. There are already apps out there that you can brand as your own, so don’t panic. You just put in the info needed to change the app and presto, you’re branded.
If you have an awesome idea for an app but no coding know-how, no need to worry. You can create apps yourself by coming up with an idea, then putting an advertisement on eLance, Odesk, Freelancer or a variety of other places where you can find coders. Your mobile app can be a simple calendar with your branding on it, or a special desk top, or more. It’s up to you and your imagination. And don’t worry outsourcing a simple mobile device app won’t break the bank.
One thing to consider is that a mobile device is not a computer, there is less real-estate, and it’s harder to use a mobile device for navigation through a complicated website. So make it easy for your mobile clients to read, listen, or watch what is important by putting that front and center for your mobile client base.
Due to the fast adoption of mobile devices among the global population, actually outpacing desk top computing, it is more imperative than ever that you start right now deciding on a mobile content marketing strategy. Leveraging mobile content marketing as another component of your over all content marketing strategy will increase brand awareness, client engagement, and eventually your over all return on investment.