As a small business owner, you have to keep in mind the 6 Ms. These are Mission, Market, Message, Media, Method and Management. Your Mission in any business should be to know exactly what your products and services will do for the client. The Market involves identifying your target clients and finding them. Your Message should be clear enough so that your target market can know who you really are and what you have to offer. You should also be aware of the best way to get your message across. The Media can either be radio, television or online. The Method involves knowing what to do, when, with whom, with what and how to do it. Finally, Management involves operating your business to the satisfaction of your clients. This includes making plans, hiring, training, motivating and leading employees.
The Market is where a lot of businesses fall behind. Today, any startup business that looks to survive, let alone grow rapidly should have an online presence. That is where your market is, and that’s where you should be too. Thus, as a business owner, establishing your internet objectives is an important consideration. Keeping your objectives in mind acts a business plan of its own since it will help you identify how the internet can be used to achieve your communication and marketing efforts.