Search Marketing (SEM), or Search Engine Optimization (SEO), is a complex, ever changing process. Search…
YouTube is a great way to spread the word about your business for free. Here’s 10 tips to help you get the most out of your video’s.
1. Get Social.
Let YouTube do all the work of sharing your videos across Facebook and Twitter. To Activate, right-click on your username in the top-right of the screen and select ‘Settings’ then ‘Sharing’. Connect to your favorite Social Media platforms and your good to go.
2. YouTube has a secret foreign on-screen keyboard
So if your searching or posting an something other than english, the right keyboard is there waiting for you, no matter where you are in the world. Scroll to the very bottom of the screen and click on the language drop-down menu. If you select a language which has special characters, a little keyboard icon will apear in the search bar. Click it to access the on screen keyboard. Nifty huh?
3. Change the video viewing size and resolution.
Lets face it, some videos you really need to view full screen to see the details of whats going on. You can select a larger viewing size by selecting one of the available video size options just to the right of the progress/play bar. CHoose from the standard size up to full screen mode.
4. Save It For Later
If you find something interesting but don’t have time to watch right now or perhaps something which would cause issues at work, after logging onto to YouTube click the plus (+) sign just under the video on the play bar and it’ll be added to your ‘Watch Later’ list. To access the list later, click on your username and select ‘Video Manager’
5. Manage Your History
Whether you want to find a video you recently watched or delete something you shouldn’t have, YouTube offers you “My Viewing History.” You can find this under “Video Manager” once you click on your username icon at the top right of the screen. From here, you can add them to your “Favorites,” your “Watch Later” list or your playlists, as well as delete videos you’ve watched.
6. Speed Up With Keyboard Shortcuts
YouTube offers several useful keyboard shortcuts that are worth taking the time to get familiar with. When you are watching a video, click on it and you can then use the spacebar as a pause/play button. The left and right arrows work as rewind and fast forward shortcut keys, while the up and down arrows will control the volume. Home and end are also handy shortcuts — home takes you back to the beginning of a video while end does the opposite.
7. “Leanback” and Enjoy.
YouTube’s “Leanback” functionality was introduced to make it easier to browse content on connected TVs, but there’s no reason you can’t use it on your computer. You can seamlessly browse your playlists as well as recommendations and featured videos. In addition, you can browse channels and enjoy instant search. The best thing of all is Leanback’s chic, dark looks — it’s a much better looking way of browsing than the traditional site.
8. Get Better at Search.
YouTube’s search operators are fairly straightforward, but it’s good to remind yourself of the key terms to use. In addition to the usual “quotations marks” to search for a specific term, plus or minus signs to include or omit results and the use of “INTITLE:term” to ensure the word you’re looking for appears in the video’s title, there are some YouTube-specific terms to note. Adding “HD” to your search query will return high-def results while “3D” does the same for three-dimensional content. Typing “today,” “this week” or “this month” helps you narrow down more recent content. Adding “channels” or “playlists” to your search query returns such results. Finally, “long” and “short” looks for videos over 20 minutes and less than four minutes.
9. Customize Your Captions.
If you use YouTube captions, did you know you can customize them? You can change the default font, foreground and background colors and make them larger or smaller. To change your captions settings when viewing a video, click on the “CC” icon, then choose “Settings.”
10. Have Fun With “YouTube Slam”.
Finally, we’ve a fun one for you. “YouTube Slam” is a YouTube TestTube game that lets you rate similarly themed videos in a hot-or-not style. To get started, scroll down to the bottom of any YouTube page, click “Try something new!” and then select “YouTube Slam.” You can now play “Comedy Slam,” “Bizarre Slam,” or our favorite — “Cute Slam.” Enjoy!